Creating platform-perfect video for social media

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NHS Alliance Member £59.00 VAT excl.

Non-member: NHS, VCSE, third sector, public sector £89.00 VAT excl.

TOTAL PRICE VAT excl.

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Creating platform-perfect video for social media
Date: Thursday 20th January 2027
Time: 11:00am - 12.00pm
Platform: MSTeams
Price: £59 + VAT per person

Video is one of the most powerful mediums for communication, but what works on one platform can fall flat on another. From audiences to algorithms, this one-hour masterclass will help you understand how the big social media platforms - such as TikTok, Instagram, YouTube and LinkedIn - treat video differently, and how you can shape your video content for maximum impact. We’ll also cover real-world scenarios you’re likely to encounter, common pitfalls to avoid and practical ideas to make your videos more useful and effective.

After this masterclass, you’ll learn to:

Choose the right platform for the right audience

Create video that feels appropriate to each channel

Capture and retain attention, enhance messaging with captions and platform-appropriate formats

Make your content easier to discover

Measure success more intelligently, looking beyond likes and views to watch time and retention

Get more from every filming opportunity, repurposing content for different platforms and audiences

About the host

Aisling Ní Chúláin is a digital communications specialist, journalist and video producer, currently video and podcast manager at the NHS Alliance. She previously worked as a Digital Video Journalist at Sky News and Multimedia Journalist at Euronews.

Who is this webinar for?

This webinar is designed for communications and marketing professionals who want to make better use of video across social media. It’s particularly relevant to those working in health and the public sector who need to understand how audiences, algorithms and content expectations differ across social media channels such as TikTok, YouTube, Facebook and LinkedIn, and how to tailor video accordingly.

The session will be useful whether you create content yourself, commission others to produce it, or are responsible for planning your organisation’s wider video and social media strategy.

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